Ever sent a drip campaign and thought, “Cool, my emails are out!” only to realize some of them bounced back? Frustrating, right? You see the bounce stats in your workflow, but it’s just a number - no list, no names, no clarity. Well, this is where the email interaction helper: email bounced in NetHunt swoops in to save the day!
What is a bounce?
A bounce is basically when your email doesn’t make it to someone’s inbox - it gets "returned to sender." Think of it like trying to deliver a package, but the address is wrong, the mailbox is full, or the person moved without leaving a forwarding address. In email terms, it could be because the email address doesn’t exist, the server’s down, or the inbox is too full. Either way, your email just doesn’t get through.
How to use the "Wait for email interaction: email bounced" helper in the workflow?
Let’s break it down in a super simple way with some examples of how you can use this nifty helper.
Let’s say you’re running a drip campaign, just like we showed in our article on How to Nurture New Leads with Automated Email Sequences. You’ve sent it out, and everything seems great - until you check the stats and see some emails bounced. You can see the percentage of bounced emails, but for more detailed insights, try using the "Wait for Email Interaction: Email Bounced" helper.
⚠️This helper works with all delivery options (Gmail, NetHunt SMTP, Custom SMTP) as long as the sender's inbox receives that delivery method's bounce report emails.
Receiving the list of records with bounced email addresses
That’s where "Wait for email interaction: email bounced" helper comes in handy.
Here’s what you do:
Add the "Wait for email interaction: email bounced" helper to your workflow:
Next, set up an "Update a Record" step to update a checkbox field (something like “Email Bounced”):
Once that’s done, you can easily filter your records to see which emails bounced:
No more guessing who didn’t get your message!
Alternative Communication & Task Assignments
Okay, let’s say you’ve identified a client’s email that bounced. What’s next? You don’t want to lose touch with them, right?
Here’s an idea:
Use the "Wait for email interaction helper: email bounced" to trigger a task for the responsible manager. Simply add the "Create a task" step:
The task might say, “Hey, the email bounced. Contact them through another channel and specify their email address”:
This way, your team stays on top of things, and no lead falls through the cracks.
Sending Emails to the Correct Address
Now let’s take it a step further. Say the manager has contacted the client and updated their email address. You want to make sure your email reaches their inbox this time, right?
Here’s how:
Add a checkbox field like “Email Updated” to the needed folder:
When the manager updates the email address and checks the box, it triggers a step in the workflow to send the email with the same content as in the first "Send Email" step - this time to the correct address:
All steps in the branch with "Wait for email interaction: email bounced" helper will appear as follows:
"Wait for email interaction: email bounced" helper is your secret weapon for staying on top of bounced emails and keeping your workflows running smoothly. Whether it’s tracking bounced records, following up with clients through other channels, or resending emails to the right address, this feature has your back.
Want to learn about other email interaction helpers? Check out this article!
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