At NetHunt, we are committed to providing our users a secure and trustworthy platform to send effective email campaigns.
Please note that based on this policy, some email campaigns may be rejected if they violate any of the rules outlined in this document. Non-compliance to these Anti-Spam Policy may result in the restriction or suspension of your account.
Our goal is to maintain the highest standards for email marketing and protect the integrity of our platform and our users.
This policy outlines our approach to preventing and combating spam in all its forms.
Consent of Recipients
NetHunt CRM requires its users to obtain explicit consent from their recipients to receive emails from them:
contact has to manually check a checkbox to subscribe to your newsletter; the registration checkbox can’t be pre-checked
recipients should know the types of emails they will receive from you (e.g. promotional, newsletters, etc.)
recipients should know how often they will receive emails from you
there must be a separate checkbox used for every messaging purpose or email list.
ensure that your recipients have the option to easily opt-out of receiving future emails from you (unsubscribe link or other clear and simple mechanisms for opting out).
Prohibited Activities
NetHunt CRM prohibits the use of our platform for the sending of spam or any other unsolicited bulk or commercial emails. This includes, but is not limited to, the following activities:
Sending email to any recipient who has not given explicit permission to receive it
Sending email with false or misleading information in the subject line or header
Sending email with falsified or missing transmission information
Sending email with deceptive or fraudulent content
Using purchased or rented email lists
NetHunt’s Email Scanning Criteria
When scanning email campaigns sent through our platform, we consider the following factors to ensure that they are in compliance with industry standards and free from fraudulent content:
Personalization: The email must contain a personalized greeting to a person or a company.
Anchor text: The anchor text of any websites mentioned in the email must lead directly to the site stated. For example, if the email says "check my LinkedIn page," the link must lead to the actual LinkedIn page. This way, we prevent using phishing websites - fake websites designed to trick people into entering sensitive information, such as passwords and credit card numbers, by posing as a legitimate site. This rule is applicable to prevent stealing sensitive information for malicious purposes.
Email body: The email must clearly state who is sending the email, why, and what the recipient is expected to do next (call to action).
Subject line: The subject line must not contain any spam words (see the list in the article).
Forbidden content: The email must not contain any content that is prohibited. (See Prohibited Activities and Content and Industries Not Accepted below).
Unsubscribe link: The email must contain a link allowing recipients to unsubscribe.
Body content: The email must not consist solely of a single image. While using HTML, keep it simple and avoid using excessive graphics or images. Ensure that the HTML code is properly formatted. Avoid using techniques that can be used to hide the content of the email, such as using white text on a white background.
Footer: The email must include a footer that reminds recipients why they are receiving the email, such as "You're receiving this email because you subscribed to our blog…"
Prohibited Content and Industries
In addition to the activities outlined above, NetHunt CRM also prohibits the use of our platform for the promotion of certain types of content and industries. This includes, but is not limited to:
Illegal or unethical products or services
Adult content or services
Gambling or lottery services
Hacking programs
Materials containing or encouraging violence
Any messages violating anti-spam laws such as, but not limited to CAN-SPAM, GDPR, LGPD, CASL
Hate speech and any forms of prohibited language
Multi-level marketing schemes or pyramid schemes
Misinformation (“Fake news”)
Security services doing “phishing simulations”
Debt collection
Exchange of currencies, forex trading
There are more details on the NetHunt CRM’s Anti-Spam Policy documentation.
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