There are two ways to do that:
- You can create a campaign from Email Campaign folder.
Just click on "New" and create the by naming it and selecting the Folder and View where you would like to pull the recipients from.
2. You can also make a list of recipients inside the folder using filters (in our case we chose all records that are in stage Won). And then just hit the "Create campaign" button:
Step 2. Make sure you have no duplicates in recipient list
If you do, the system will let you exclude them:
Step 3. Compose a template
Click "Continue" to proceed to a template editor.
Now it's time to write the message to your audience!
If you want to add a bit of personalization to your messages, click on "Add Macros" button when composing a template to add relevant information.
This might include first name, last name, website, phone number, etc.
And do not forget to add an UNSUBSCRIBE button:
Step 4. Preview campaign personalization
Click on a record button to preview what it will look like for every recipient.
You can not only preview your email but send a test template to check how it will look like in your inbox.
Now send the Test email.
You will receive an email indicating the TEST email that will be sent to your recipients.
Step 5. Send campaign
Click on "Send campaign" button to start mass mailing.
Step 6. Statistics
Once you’re done, you can measure the result of your campaign by checking the general open/click/reply/bounce and unsubscribe rates of your messages:
NetHunt will remember the contacts who unsubscribed and will notify you to exclude from your next mailing list in the future:
Step 7. How to send out a follow-up email from the previous campaign
Having sent the campaign, you can now send out a follow-up message previously having filtered the recipients by:
Open/Click/Reply/Bounce/Unsubscribe rates and send out another one:
This way you can send out a few new campaigns e.g. to those who 1) opened but not replied; 2) never opened 3) opened and replied etc.
Step 8. Mass update recipients' records.
If you need to update field(s) in the records base on the filtered campaign, you need to do the following:
- Filter emails (e.g. show all the bounced emails and upate their records to the Status "N/A"):
2. Having selected all recipients - click on the "Mass update" button and select fields to update (e.g. Stage - "N/A") an hit Update:
After the update, the recipients' recors field Stage will be updated to "N/A".
You can update any field(s) in the records you need.
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